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Platinum Beef is proud and humbled and want to thank all who attended our inaugural Wagyu auction. We believe that our goals have been achieved, specifically to introduce the Wagyu breed to a new segment in the market. The fact that 500 odd people attended the auction, shows of an interest in a commodity that is still in its infancy in South Africa. Awareness has been created how Wagyu can be the alternative to farming in a more profitable manner. Much emphasis has been placed on how to Start the correct way, with the correct genetics!

We thank all our guest sellers, fellow Wagyu breeders and the Wagyu SA Society for their support, trust and efforts to promote this unique breed. We have learned much, from both local and international leaders and appreciate every kind word of encouragement and knowledge. Platinum Beef is especially proud about the standard of the Wagyu Breed in South Africa, that received a lot of praise from established Wagyu Breeders from abroad.

As directors of Platinum Beef, we are of the opinion that our first auction was a success and look forward to what the next few years will bring for this niche market commodity, even in times of economic challenges.

A few highlights of the evening were: Lot 5, a young bull that sold for ZAR350 000 ($26 000) a young son of the renowned Michifuku and a direct descendant of the Suzutani lineage.

The highest achieved lot was Lot 27, a 4-month-old Fullblood heifer that sold with a pregnant recipient. Aizakura, the first Blackmore heifer sold for ZAR400 000 ($30 000) purchased by well-known game farmers; Woempa Fouche and Hanno van Rensburg in the Limpopo province.

Cows achieved an average of ZAR183 750 ($13 611).

The maximum selling price for a heifer came to ZAR300 000 ($22 000) also pregnant to Michifuku.